About Me
Courses Taught
Professional Bodies
Research Projects
Publications
About Me
Full Name:
PRASHALINI NAIDU A/P RAVENTHRAN, MRS
Email:
Contact Number:
03-89212020 Ext: 3125
Department:
Department of Business & Management
Academic Qualifications
- MBA majoring in International Business, University of East London via WIM, 2011
- Bachelors of Social Sciences International Studies, University Malaysia Sarawak, 2006
Working Experiences
Position | Place of Work | Start | End |
---|---|---|---|
Lecturer | UNITEN | 2015 | 2024 |
Part time lecturer | Binary University | 2014 | 2015 |
Business Analyst | Alleati Consulting | 2014 | 2015 |
Project Basis Management Consultant | Provectus Sdn Bhd | 2014 | 2014 |
Lecturer | College MASA | 2012 | 2013 |
Courses Taught
- EBEB213 - Business Ethics
- EVMB133 - E-Business
- HRSB343 - Cross-Cultural Management
- HRSB344 - Cross-Cultural Management
- HRSB393 - Applied HR Research
- HUMB344 - International Human Resource Management
- HUMB393 - Human Resource Research
- IBMB303 - Import & Export Management
- IBMB313 - Managing Multinational Corporation
- IBMB314 - Managing Multinational Corporation
- IBMB344 - Import & Export Management
- IBMB363 - International Logistic
- IBMB374 - International Business Analysis
- IBMB383 - Sea Transportation
- IBMB393 - Merger and Acquisition
- IBMB394 - Mergers & Acquisitions
- MAEB334 - International Marketing
- MGMB123 - Business Communication
- MGMB213 - Organisational Behaviour
- MGMB253 - International Business
- MGMB333 - Strategic Management
- MGTM643 - Human Resource Management
- MKLB234 - International Marketing
- MKLB254 - Logistics and Channel Management
- MKTM633 - International Business
- MMLB112 - Fundamental of Business Communication
- MMLB122 - Communication Essentials
- MMLB123 - Communication for Business
- MMLB213 - Organisational Behaviour
- MMLB223 - Business Ethics
- MMLB283 - Strategic Management
- MMTB333 - Strategic Management
- MMTB343 - Strategic Management for Accounting
Professional Bodies
- Malaysian Institute of Management: Normal Member- 2022
- Persatuan Sains Sosial Malaysia: Normal Member- 2022
- Pertubuhan Rumah Perlindungan Wanita/Kanak- kanak (Didera): Exco- 2011
Research Projects
Publications
- Prashalini Naidu, Nor Emmy Shuhada Binti Derani; A Comparative Study On Quality Of Education Received ByStudents Of Private Universities Versus Public Universities; Procedia Economics And Finance; Volume :35, Issue No :1, Article ID :doi: 10.1016/S2212-5671(16)00081-2, Page Start :659, Page End :666, ISSN :doi: 10.1016/S2212-5671(16)00081-2; 01 Mar 2016; Journal; None
- Juraifa Bte Jais, Prashalini Naidu; Determinants Of Effective Teaching: A Focus Group Study; 2016 Ieee International Conference On Teaching And Learning In Education ; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :5, ISSN :Nil; 01 Mar 2016; Conference Proceeding; SCOPUS
- Nor Emmy Shuhada Binti Derani, Prashalini Naidu; The Impact Of Utilizing Social Media As A Communication Platform During A Crisis Within The Oil Industry; Procedia Finance & Economics 7Th International Economics & Business Management Conference (Iebmc 2015); doi: 10.1016/S2212-5671(16)00080-0 ; 04 Mar 2016; Journal; None
- Prashalini Naidu, Mazlina Mustafa; Academic Stress Among Students: An Explorative Study In Malaysia; Proceedings Of International Symposium Of Economics & Business Management (Iseba 2016); Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :978-983-42982-8-91; 04 Apr 2016; Conference Proceeding; None
- Prashalini Naidu; Preliminary Study On Student Standpoint: Role Playing As A Useful Teaching Method; International Symposium & Exhibition On Business And Accounting; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
- Prashalini Naidu, Nor Emmy Shuhada Binti Derani; Teaching Methods: A Comparative Study In Public And Private Universities In Malaysia; International Symposium & Exhibition On Business And Accounting; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
- Nor Emmy Shuhada Binti Derani, Prashalini Naidu; The Creative Usage Of Internet By University Students; International Symposium & Exhibition On Business And Accounting 2015; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
- Prashalini Naidu; Leadership Today & Tomorrow: Leading Through Whatsapp?; IlluminationCollege Of Business Management And Accounting; Source Name :Communique, Volume :Nil, Issue No :2nd Issue, Article ID :Nil, Page Start :1, Page End : 1, ISSN :Nil; 01 Jun 2016; Other; None
- Prashalini Naidu; Are We A Caring Society? Malaysians Philanthropic Nature; Communique; Source Name :Communique, Volume :Issue 3 October 2016, Issue No :Issue 3, Article ID :Nil, Page Start :7, Page End : 7, ISSN :Nil; 27 Oct 2016; Other; None
- Prashalini Naidu; Are We A Caring Society? Malaysians Philanthropic Nature; Communique Illumination Coba; Type :Newsletters,Source Name :Are we a caring society?, Volume :nil, Issue No :3rd issue, Article ID :Oct 2016, Page Start :7, Page End : 7, ISSN :nil, Publisher :Communique Illumination COBA; 31 Oct 2016; Other; None
- Zuliawati Binti Mohamed Saad, Shafazawana Bte Mohamed Tharikh, Prashalini Naidu, Nur Lyana Bte. Baharin, Nor Emmy Shuhada Binti Derani, Amar Hisham Bin Jaaffar; The Report On Uniten Customer Satisfaction Index Survey 2017; The Report On Uniten Customer Satisfaction Index Survey 2017; Type :Technical Reports,Source Name :The Report on UNITEN Customer Satisfaction Index Survey 2017, Volume :n/a, Issue No :n/a, Article ID :n/a, Page Start :n/a, Page End : n/a, ISSN :n/a, Publisher :n/a; 10 Jan 2017; Other; None
- Prashalini Naidu, FARAH IDAYU BINTI RAZALI; Student Insight: Benefits Of Using The Blended Learning Approach; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
- Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining Student Viewpoint On The Role Of Green Campus: A FocusGroup Study In Uniten; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
- Juraifa Bte Jais, Prashalini Naidu; An Insight On Shared Services In Higher Learning Institutions; International Symposium & Exhibition On Business And Accounting 2017; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
- Zulhafiza Bte Zulkifle, Prashalini Naidu; Proposing A Process Flow Model To Link Private Companies WithGovernment Agencies On Driving Need Based Csr Missions In Malaysia; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 01 Mar 2017; Conference Proceeding; None
- Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Determining The Relationship Between Soft Skills And The Selection OfEmployees For Available Job Positions: A Study On Malaysian EmployeesAt A Telecommunication Company; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 01 Mar 2017; Conference Proceeding; None
- Zulhafiza Bte Zulkifle, Prashalini Naidu; I-Csr Web Portal: Bridging The Gap Between The People, The Government & Private Companies On Csr Programs; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
- Prashalini Naidu; I-Csr Web Portal: Bridging The Gap Between The People, The Government & Private Companies On Csr Programs.; 5Th Iseba 2017; Source Name :1, Volume :1, Issue No :1, Article ID :PB20, Page Start :1, Page End : 3, ISSN :978-983-42982-9-6; 01 Mar 2017; Other; None
- Prashalini Naidu, Maizatul Akmar Binti Mohd Rasli, Noor Awanis Muslim; Looking Into Blended Learning Readiness Among Students Of Higher Learning Institutions; International Journal Of Applied Management Science; Volume :nil, Issue No :nil, Article ID :nil, Page Start :nil, Page End :nil, ISSN :1755-8921; 30 May 2017; Journal; SCOPUS
- Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Proposing A Soft Skills Database On University Students: A New Insight; International Journal Of Economic Perpectives; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :Nil, Page End :Nil, ISSN :1307-1637; 11 Aug 2017; Journal; SCOPUS
- Prashalini Naidu; Proposing A Process Flow Model To Link Private Companies WithGovernment Agencies On Driving Need Based Csr Missions In Malaysia; 5Th Iseba2017; Volume :1, Issue No :1, Article ID :MGHR011, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 25 Sep 2017; Journal; None
- Prashalini Naidu, FARAH IDAYU BINTI RAZALI; Examining Student Standpoint: Blended Learning As A Beneficial Teaching Approach; Asian Social Science And Humanities Research Journal(Ashrej); Volume :Vol. 01:02 (2018), Page 50-61, July 2018, Issue No :Vol. 01:02 (2018), Page 50-61, July 2018, Article ID :EISSN: 2639-9109, Page Start :50, Page End :61, ISSN :EISSN: 2639-9109; 01 Jul 2018; Journal; None
- Juraifa Bte Jais, Prashalini Naidu, Nor Hazlin Bte Nor Asshidin, Maslinda Binti Md Yusof; Readiness For Shared Services In Higher Learning Institution: A Pilot Study; Indian Journal Of Public Health Research And Development; Volume :9, Issue No :11, Article ID :https://doi.org/10.5958/0976-5506.2018.01665.0, Page Start :1527, Page End :1534, ISSN :0976-0245; 01 Nov 2018; Journal; SCOPUS
- Juraifa Bte Jais, Prashalini Naidu; Examining Features And Critical Success Factors Of Shared Services In Higher Learning Institutions; Aip Conference Proceedings; Volume :2138, Issue No :1, Article ID :doi.org/10.1063/1.5121119, Page Start :p. 050014, Page End :p. 050014, ISSN :1.5121119; 21 Aug 2019; Conference Proceeding; SCOPUS
- Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study; Future Academy/9Th International Economics And Business Management Conference (Iebmc 2019); ; 02 Nov 2019; Conference Proceeding; ISI
- Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia; Future Academy/ 9Th International Economics And Business Management Conference ; ; 03 Nov 2019; Conference Proceeding; ISI
- Prashalini Naidu; "Embracing The New Norm; Challenges Faced By LecturersPost Covid-19: A Focus Group Study Of Lecturers InMalaysia; International Symposium & Exhibition OnBusiness And Accounting 2020 (Iseba 2020); ; 30 Nov 2020; Conference Proceeding; ERA
- Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In PrivateUniversities In Malaysia; European Proceedings Of Social And Behavioural Sciences Epsbs; Volume :100, Issue No :1, Article ID :https://doi.org/10.15405/epsbs(2357-1330).2020.12.5, Page Start : 311 , Page End :318, ISSN :2357-1330; 01 Dec 2020; Conference Proceeding; Indexing In Progress
- Leong Yeng Weng, Zubaidi Faiesal Bin Mohamad, Husni Bte. Mohd Radzi, Prashalini Naidu, Muhammad Fairuz bin Abdul Jalal, Salman Bin Yussof, Khairul Salleh Bin Mohamed Sahari; Inception Report - Urnd-Seeding-Rep-00001/ U-Td-Rd-19-28; Inception Report; Type :Technical Reports,Source Name :Inception Report - Design & Development of Happiness Measurement Algorithm, Volume :nil, Issue No :1, Article ID :nil, Page Start :1, Page End : 14, ISSN :nil, Publisher :URND; 14 Dec 2020; Other; None
- Leong Yeng Weng, Zubaidi Faiesal Bin Mohamad, Muhammad Fairuz bin Abdul Jalal, Adzly Anuar, Husni Bte. Mohd Radzi, Prashalini Naidu, Khairul Salleh Bin Mohamed Sahari, Salman Bin Yussof; Progress Report - Urnd-Seeding-Rep-00002/ U-Td-Rd-19-28; Urnd - Urnd-Seeding-Rep-00002/ U-Td-Rd-19-28; Type :Technical Reports,Source Name :Progress report - Design and Development of Happiness Measurement Algorithm , Volume :2, Issue No :1, Article ID :nil, Page Start :1, Page End : 28, ISSN :nil, Publisher :URND; 14 Dec 2020; Other; None
- Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study; European Proceedings Of Social And Behavioural Sciences Epsbs; ; 06 Jan 2021; Conference Proceeding; Indexing In Progress
- Prashalini Naidu; Delving Deeper: Has Covid 19 Hampered Or Heightened The SharedServices Business Operation; Global Business And Management Research: An International Journal; Volume :13, Issue No :4, Article ID :-, Page Start :-, Page End :-, ISSN :-; 01 Oct 2021; Journal; Indexing In Progress
- Prashalini Naidu; Thriving During The Covid-19 Pandemic: Concerns Of Shifting Shared Services Operations From Brick And Mortar To Virtual Platforms; Global Business And Management Research: An International Journal; Volume :13, Issue No :4, Article ID :-, Page Start :-, Page End :-, ISSN :-; 13 Oct 2021; Journal; Indexing In Progress
- Leong Yeng Weng, Khairul Salleh Bin Mohamed Sahari, Adzly Anuar, Muhammad Fairuz bin Abdul Jalal, Zubaidi Faiesal Bin Mohamad, Prashalini Naidu, Husni Bte. Mohd Radzi, Salman Bin Yussof; Comparing Remote Heart Rate Accuracy Using Different Wavelengths; 19Th Ieee Student Conference On Research And Development: Sustainable Engineering And Technology Towards Industry Revolution, Scored 2021; ; 23 Nov 2021; Conference Proceeding; SCOPUS
- Shahidah Bt Ahmad Suhaimi, Zuliawati Binti Mohamed Saad, R. Jegatheesan A/l V. Rajadurai, Prashalini Naidu; Odl09 Sim Module International Business; Na; Type :Teaching Modules,Source Name :SIM MODULE FOR ODL, Volume :1-13, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-, Publisher :-; 21 Apr 2022; Other; None
- R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Code Of Practice For Programme Accreditation (Coppa); Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :Area 1: Programme Development And Delivery , Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 46, ISSN :-, Publisher :-; 12 May 2022; Other; None
- R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Assessment Of Student Learning Area 2 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 2: ASSESSMENT OF STUDENT LEARNING , Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 15, ISSN :-, Publisher :-; 12 May 2022; Other; None
- R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Student Selection And Support Services Area 3 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 3: STUDENT SELECTION AND SUPPORT SERVICES, Volume : -, Issue No :-, Article ID :-, Page Start :1, Page End : 33, ISSN :-, Publisher :-; 12 May 2022; Other; None
- R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Academic Staff Area 4 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 4: ACADEMIC STAFF, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 33, ISSN :-, Publisher :-; 12 May 2022; Other; None
- R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Educational Resources Area 5 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 5: EDUCATIONAL RESOURCES, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 30, ISSN :-, Publisher :-; 12 May 2022; Other; None
- R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Programme Management Area 6 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 6: PROGRAMME MANAGEMENT, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 22, ISSN :-, Publisher :-; 12 May 2022; Other; None
- R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Programme Monitoring, Review And Continual Quality Improvement Area 7 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 7: PROGRAMME MONITORING, REVIEW AND CONTINUAL QUALITY IMPROVEMENT, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 20, ISSN :-, Publisher :-; 12 May 2022; Other; None
- Prashalini Naidu; Shedding Light On Internal Customer Plight In The Shared Service Environment; European Proceedings Of Finance And Economics; Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End :nil, ISSN :nil; 28 Sep 2022; Conference Proceeding; Indexing In Progress
- Prashalini Naidu, Juraifa Bte Jais; Uncovering The ‘Aha Moment’ Of How Digitalisation Is Linked To Serving Customers Better: A Glance At Shared Service Industry During The Covid 19 Pandemic ; European Proceedings Of Finance And Economics; Volume :nil, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 28 Sep 2022; Conference Proceeding; Indexing In Progress